In a world where soft power speaks louder than slogans, Basmah Al-Mayman has spent over two decades turning Saudi tourism into a tool of diplomacy, identity, and transformation. As the first woman and first Gulf national to be appointed Regional Director for the Middle East at the UN World Tourism...
Discover the bold leadership of PIF Governor Yasir Al-Rumayyan. See how his strategic vision and decisive investments are powering Saudi Arabia's economic transformation.
Ahmad Alshugairi is a Saudi media icon and social reform advocate, best known for Khawatir. Through TV, books, and public speaking, he inspires youth with lessons on self-improvement, ethics, and cultural understanding.
Discover the inspiring journey of Deemah Al-Yahya, the first Saudi woman to lead an international organization as Secretary-General of the Digital Cooperation Organization. Learn how she champions digital transformation, empowers women in tech, and drives global digital inclusion.