I entered YouTube knowing people wouldn’t accept it, but I said let me try.
That single line from Rayan Al-Ahmari, better known online as MjrmGames (مجرم قيمز), captures the essence of a self-made creator who defied expectations and built a kingdom of content. What started as lighthearted gameplay and pranks has transformed into a digital empire powered by adventure, fear, food, and unfiltered fun.
In a region redefining what entertainment looks like, Rayan Al-Ahmari is leading the movement with chaos, charisma, and cultural relevance.
Early Experiments & Digital Ascent
Rayan launched his YouTube journey in 2012. Back then, his videos were raw, random, and full of the kind of manic energy only a self-taught teenager could deliver. It wasn't about fancy cameras or perfect edits. It was about relatability.
Raised in a digital era but grounded in local culture, Rayan saw an opportunity to bring something uniquely Saudi to the global internet stage. Over the years, his channel evolved from unfiltered experiments to calculated creativity. Each video felt like an inside joke with millions of viewers and people kept coming back for more.
Rayan Al-Ahmari pranks his brothers in one of his early viral YouTube videos.
Signature Content & Loyal Audience
MjrmGames now boasts over 10.6 million subscribers and more than 1.2 billion total views on YouTube. His Instagram, under the handle @r.mjrm, commands an audience of over 5 million, and he holds a Twitch partnership. His community spans across borders, bound not just by language but by shared humor and curiosity. His content defies a single label. He blends modern storytelling with regional aesthetics, delivering content that feels fresh yet familiar.
But his creativity doesn’t chase virality for its own sake.
I don’t think about trends, I think about what makes me laugh first.
That philosophy has helped him stay original in an oversaturated ecosystem, winning long-term loyalty over fleeting views.
Rayan Al-Ahmari compares Saudi and American burgers in a playful taste test challenge.
National Impact & Digital Legacy
Rayan Al-Ahmari represents a new chapter in Saudi storytelling. He has proven that you don’t need to follow global formats to gain global traction. By grounding his content in local humor, dialect, and personality, he has become a cultural mirror for young Saudis hungry for relatable representation.
His rise has inspired an entire generation of digital creatives in the Kingdom. From amateur sketch comedians to budding filmmakers, many cite him as their starting point. He’s made it okay to be loud, chaotic, imperfect - as long as you’re real.
A hilarious yet humbling journey through the universe with Rayan Al-Ahmari.
Joy as a Cultural Force
Rayan Al-Ahmari is a reflection of Saudi energy itself: expressive, witty, and unafraid to be seen. His work captures the everyday joy, humor, and chaos that defines a new generation of Saudis, shifting the global image of Arab youth from misunderstood to magnetic. Through MjrmGames, he gives the world a front-row seat to the Kingdom’s culture. Not through headlines, but through laughter, storytelling, and real connection.
Rayan Al-Ahmari opens up about his journey on a podcast.
Power Esports & the Next Chapter
Abu Malik’s next move takes him into the world of professional gaming and digital content through his partnership with POWR (Poweresports). Power is a top Saudi Arabian esports and content team known for cultivating some of the region’s top gaming talent. Founded to elevate Arab gamers on global stages, Power Esports blends competitive gaming with influencer-driven content, making it a natural fit for creators like Abu Malik who straddle both worlds.
As part of the team’s roster, he’s tapping into new formats, cross-platform visibility, and a rapidly growing entertainment ecosystem that aligns with both his personal brand and Saudi Arabia’s digital transformation.
The Heartbeat of a Bolder Generation
Rayan Al-Ahmari's journey is a loud, hilarious, and heartfelt expression of Saudi Arabia's creative awakening. As Vision 2030 amplifies entertainment, digital growth, and youth engagement, creators like him are no longer outliers. They’re the leaders.
What sets him apart isn’t just the views or followers, it’s his cultural fluency. He understands his audience, because he is his audience. His jokes hit because they’re not imported, they’re born from shared experience. In a world of filtered perfection, MjrmGames reminds us of the power of messy authenticity. He isn’t afraid to look ridiculous. He isn’t trying to be polished. He’s trying to be real.
And for millions of fans, that’s more than enough.
Follow his journey on Instagram, YouTube, Snapchat, and X.
Want to be featured or know someone shaping Saudi’s future? Get in touch with us at Bold Saudi.
