Lama Alakeel’s influence extends beyond fashion; she represents a generation of Saudi women redefining societal norms and embracing new opportunities. Her journey from a teenage blogger to a renowned fashion icon exemplifies the power of passion, education, and cultural pride.
Discover how Saudi Arabia's bold entertainment initiatives, from world-class events to visionary projects, are transforming its global image and positioning the Kingdom as a premier cultural and creative destination.
Nojoud Alrumaihi stunned audiences with her breathtaking appearance at the Joy Awards 2025, embodying elegance and sophistication on the prestigious purple carpet.
Discover how Sarah Al-Dabbagh, founder of Lace Events, is transforming Saudi Arabia’s event planning industry with a blend of artistry, precision, and cultural innovation.
Turki Alalshikh’s journey is a story of dedication, vision, and impactful leadership. Born on August 4, 1981, in Riyadh, Saudi Arabia, Alalshikh grew up with a keen sense of responsibility and a desire to serve his nation. His early life was marked by a pursuit of excellence, both academically...
Explore the top influencer marketing trends shaping the GCC in 2025. From AI-driven personalization to community building and virtual influencers, discover how verified examples showcase the region's innovative strategies for impactful brand collaborations.
Discover the inspiring journey of Yara Alnamlah, a bold Saudi beauty influencer, entrepreneur, and cultural ambassador. From groundbreaking ventures like Moonglaze and SoMatcha to global collaborations with Dior and CHANEL, Yara seamlessly blends Saudi heritage with modern innovation.
Social media in Saudi Arabia has become a dynamic and transformative space, reflecting the nation’s digital evolution. As platforms grow and audience preferences shift, influencers have an unprecedented opportunity to shape their strategies for greater impact.
Fatima Al-Banawi: A Catalyst for Change In an industry that thrives on creativity and audacity, Fatima Al-Banawi emerges as a name synonymous with trailblazing innovation. An actress, filmmaker, and storyteller, Fatima doesn’t just tell stories—she redefines narratives. Her fearless vision and trailblazing projects define what it means to...
