In a Kingdom rising on global stages, few voices resonate with as much clarity and ambition as Ghada Sheri’s. She’s not just singing; she’s soundtracking a cultural transformation.
A National Voice, Heard Around the World
In 2024, Ghada Sheri made history. Her soaring vocals were chosen as the voice of Saudi Arabia’s official anthem for the 2034 FIFA World Cup bid, marking a monumental moment for the Kingdom. The song “Yalla Yalla” wasn’t just a celebratory track. It was a bold statement: Saudi Arabia is ready to lead, and its artists are ready to be heard.
“I am incredibly proud to share my country's joy with my voice. Congratulations to us on the 2034 World Cup!”
— Ghada Sheri, Via Instagram
But that wasn’t the only global spotlight she stepped into. In 2025, Sheri co-wrote and performed the official anthem for the FIBA Asia Cup, titled “Fly,” in collaboration with Moe Zein and Qusai. Back-to-back, Ghada became the voice of two of the largest international sports events hosted in the Kingdom cementing her role as a national cultural ambassador.
A Career Pivot
Just a few years ago, Ghada was working in public relations and marketing. But the rhythms in her heart were stronger than any 9-to-5. At 25, she walked away from corporate life and committed fully to music, a move that aligned with a larger creative renaissance happening across Saudi Arabia.
She credits her leap to the Saudi Music Commission, launched by the Ministry of Culture in 2020, which helped formalize music as a real career path.
“The Commission helped pave the way for artists to understand that you actually can have a career by doing music,”
she told Cosmopolitan Middle East.
From performing at Diriyah Season’s Souk Wonders to singing the official anthems for major global events, Ghada’s voice has become a fixture of Saudi Arabia’s booming entertainment scene.
A Sound That Bridges Worlds
What makes Ghada’s artistry unique is its duality. Her musical palette is deeply nostalgic yet strikingly modern. She grew up listening to Umm Kulthum and Fairuz, but also found inspiration in Whitney Houston and Celine Dion. The result? A genre-fluid style that merges Saudi soul with global flair.
Her discography reflects this blend. On platforms like Anghami and Apple Music, her singles like Tishrab Min Rouhi' and 'Afkar Galbi' are racking up thousands of streams. Her collaboration Heartbeat and her 14-track 'Imperfect Collection' on SoundCloud showcase a sonic range that flows from traditional ballads to electronic-infused pop.
Not Just a Performer, But a Cultural Force
What Ghada represents goes beyond vocals and melodies. She’s part of a new wave of Saudi women shifting from quiet passions to visible leadership in creative industries.
“The increase in opportunities for women is undoubtedly positive… talented female artists across various music genres… are now receiving well-deserved recognition,”
— She told The National.
NEOM Cultural Ambassador & Creative Diplomat
Alongside her national and international performances, Ghada Sheri holds the title of NEOM Entertainment & Culture Ambassador. This role positions her at the core of NEOM’s vision to become a global cultural capital, bringing artists into the heart of its urban transformation. With her commitment to storytelling and heritage-driven creativity, Sheri personifies NEOM’s goal: to make culture not only visible, but vital to the future of Saudi Arabia.
A Saudi Icon in the Making
Whether she’s dressed in custom designs at the Saudi Fashion Awards, or performing in glowing thobes on theatrical stages, Ghada Sheri blends tradition and innovation with effortless elegance. Her presence is visual, political, and deeply intentional. She knows what it means to represent her country on a world stage.
“It’s a privilege to sing for my country”
— She posted during the World Cup celebrations.
The Sound of a Bold New Saudi
Ghada Sheri is playing a key role in shaping Saudi Arabia’s cultural rebirth. In every note she sings, there’s a story of a nation embracing its creativity, its women, and its future. She’s creating space where none existed, and doing so without apology.Her music doesn’t just entertain. It leads. It bridges. It builds.
To follow Ghada Sheri’s journey, visit her on Instagram and X .
