"I wanted to show people going through this that they're not alone..."

With these words, Bander Madkhali, better known as BanderitaX, broke the internet. In 2023, his personal video "Bandarita's Story," where he opened up about his battle with depression, became the most trending video in the MENA region. For many, it marked a turning point in how mental health is addressed in Arab online spaces. For Bander, it was simply about honesty.

Born in Jizan, Saudi Arabia, BanderitaX began uploading videos to YouTube in 2013. Like many creators, he started modestly. But it was his blend of humor, relatability, and raw emotion that would catapult him into the spotlight.

Early Life & Foundations

Bander is part of a generation raised at the intersection of tradition and technology. Coming from the southern region of Jizan, he represents a new wave of Saudi creatives reshaping the cultural map. He began his content creation journey by uploading Call of Duty: Black Ops 2 videos back in 2013. These early videos, raw and experimental, showcased his knack for commentary and entertainment. It was during these foundational years that Bander laid the groundwork for a content empire built on personality, community, and a genuine love for gaming.

Professional Rise

By 2016, BanderitaX was no longer a hidden gem. His channel evolved into a powerhouse, eventually surpassing 20 million subscribers. In 2018 alone, Madkhali gained 10 million subscribers, cementing his place as one of the region's most influential digital figures. That same year, the Saudi Federation for Electronic and Intellectual Sports recognized him with the Best Gaming Content Creator of the Year award at the SAFEIS eSports Awards, highlighting his growing cultural and professional impact.

His gaming repertoire grew to include global hits like Fall Guys: Ultimate Knockout, Fortnite, Minecraft, and Super Mario Maker. One of his Fortnite videos alone racked up over 15 million views, turning him into a reference point for Arabic-speaking gamers worldwide. While others focused purely on gameplay, BanderitaX brought heart. He turned digital adventures into human stories.

Emotional Impact & Mental Health Advocacy

BanderitaX is also a regular live-streamer on Twitch, where thousands of loyal fans gather to watch his unfiltered gameplay and commentary. In one of his most powerful videos, Madkhali offered to donate SR100,000 ($27,000) to support individuals struggling with mental health who cannot afford treatment. He also revealed a partnership with his doctor at Saleem Medical Center, offering an 80 percent discount on treatment costs for those in need.

In a 2023 interview with YouTube's Creator Blog, he shared:

"I was hoping this video would encourage [people] to seek professional help instead of struggling for years when they can get better."

His openness and generosity not only resonated deeply with his audience but also helped spark much-needed conversations around mental health in the Arab world, an area often left unspoken.

Team Falcons & Esports Recognition

One of Bander Madkhali's biggest milestones came in August 2024, when he celebrated winning the Esports World Cup as part of Team Falcons, Saudi Arabia’s premier esports organization. In an Instagram post shared with nearly 4 million followers, he wrote:

"Today’s feeling is an indescribable feeling proud. Praise be to God, I’m in the world team, the Falcons... We have reached this moment. And we continue always with you."

As a content creator for @teamfalconsgg, Bander bridges the gap between traditional entertainment and professional esports. His involvement helped bring even more visibility to the Saudi esports scene.

Signature Achievements

Beyond YouTube, Bander has expanded his presence to TikTok (5M+ followers), Twitch, and Twitter/X, constantly engaging with fans and raising the bar for Arabic content creation. His storytelling, comedic timing, and authenticity have even earned him awards and consistent spots on YouTube's trending lists.

From viral gameplay to deeply personal storytelling, his content touches millions. He continues to create fresh gameplay videos, including commentary on classics like Super Mario Maker, which has added yet another dimension to his appeal.

Banders Potato: From Creator to Entrepreneur

Alongside his digital success, Bander Madkhali expanded into the food business with Banders Potato (بندر بطاطا), a fast‑casual chain in Saudi Arabia known for its flavorful potato‑based menu.

Born from Bander’s playful brand identity (and yes, his love of potatoes), the restaurant has grown to multiple locations in Riyadh and Jeddah. Banders Potato shows another dimension of Bander’s impact. It’s not just about content; it’s also about building brands, creating jobs, and making tangible contributions to Saudi Arabia’s growing entrepreneurial and creative economy.

National Influence & Cultural Legacy

Bander isn’t just a content creator, he's a cultural force. His journey aligns seamlessly with Saudi Vision 2030, which places a strong emphasis on digital innovation, entertainment, and youth empowerment.

By turning his platform into a space for community, vulnerability, and fun, he challenges the stereotypes of what a Saudi gamer looks and sounds like. He proudly represents Jizan, speaks primarily in Arabic, and keeps his content rooted in regional identity, all while connecting with global audiences.

He has also played a role in transforming perceptions of Arab masculinity in media. Rather than the stoic, detached archetype, Bander Madkhali represents a modern Saudi man: expressive, emotionally aware, and unafraid to be himself.

Saudi Arabia’s Gaming Surge & Esports Revolution

BanderitaX played an active role in shaping Saudi Arabia’s gaming rise, not just benefiting from its momentum. In 2024, Saudi Arabia’s gaming market generated over $1.19 billion in 2024, with projections reaching $13.3 billion by 2030. Esports revenue is expected to triple in the same period, from $20.4 million to $54.5 million.

These numbers speak to a national vision powered by creators like BanderitaX. As Saudi Arabia pushes to generate $13.3 billion in gaming impact and create 39,000 jobs by 2030, his journey, from uploading Call of Duty clips in Jizan to lifting trophies with Team Falcons, represents more than personal success. It’s the story of a country staking its claim in the global gaming arena.

Closing Thoughts

In a region where conversations around mental health, gaming, and digital expression are still evolving, Bander Madkhali stands at the intersection of change. His story is a blueprint for the next generation of Saudi creators who want to make an impact not just with talent, but with truth.

From his humble beginnings in Jizan to the global esports stage, his message remains the same: keep going, stay real, and never underestimate the power of your voice.

Follow his journey across Instagram, Twitch, YouTube, and X.